In the Media Ventures Blog in April, I listed some reasons why internet companies are taking out TV ads. Most important among these reasons are the increasing ineffectiveness and high costs associated with online marketing. A further factor – particularly relevant for start-ups – is the availability of new innovative forms of financing advertising (this is what we at GMPVC do).
Bridge over Nieuwe Keizersgracht (public use through WIKIMEDIA COMMONS License)
On the 12th of September in Amsterdam, the trend that internet companies are booking TV ads will be discussed in detail. I will be moderating “Dead, Dying or Rejuvenated?,” a panel of media decision makers and influencers, including the CEO of one of the most important internet media groups in Germany and the Ventures Head from one of the largest (if not the largest) non-public broadcasting groups in Europe. Two top consultants will be joining the debate, one focused on strategy, the other on analytics.
Here we go… this is the panel:
- Stefan Winners, CEO of TOMORROW FOCUS AG
- Sascha van Holt, Head of Ventures of ProSiebenSat.1
- Jeanette Carlsson, Managing Director of @NewMedia2.0 Ltd
- Martin Weiss, Managing Partner of Solon Consulting
The IBC is an annual event for the broadcast industry, cleverly hosted every September in Amsterdam. It is the biggest TV industry event in Europe, as far as I know, with 48,000 visitors each year. Spending a few days in Amsterdam in September is one of the best ways to enjoy the final days of Summer. I have also celebrated by birthday at the industry event for almost ten years in a row now. I don’t know if I can recommend that, however.
Today, we published a press release announcing the upcoming panel. Check it out, it contains some great quotes from the participants.