Tag Archives: Zalando

TV is Back: Why internet companies are taking out TV ads (announcing a panel at the 2011 IBC)

In Germany, we are witnessing an increasing number of internet companies taking out TV ads. The size of the campaigns is also getting larger. Google ran a large campaign, including TV as well as out-of-home, for it’s Chrome browser this winter. Then there are legions of internet start-ups on TV these days, for example, MISTER [...]

Posted in German Media Pool, Media Ventures Blog | Also tagged , , , , , , , , | 3 Comments