German Media Pool invests in LemonSwan, the premium dating platform for women

January 18, 2019


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LemonSwan, the next generation dating platform started by Arne Kahlke, has completed its first investment round with a group of high profile German investors and family offices, including German Media Pool. German Media Pool is providing premium television media to LemonSwan via its media for equity investment model. The television campaigns will be used to underpin the digital marketing activities of the dating platform.

LemonSwan was founded two years ago with the mission to cater especially to the requirements of women when searching for a serious and long-term partner. A unique registration process and data analytics have been developed to match singles looking for serious partnerships. The platform focuses on quality, not quantity. Single parents, students and apprentices can register for free.

LemonSwan CEO Arne Kahlke is a 17-year industry veteran and highly recognized entrepreneur, closely associated with the success of both Elite Partner and Parship, two of Germany’s premier dating platforms. According to Arne: “Despite all the dating sites that exist today, only a fraction of Germany’s 16 million singles use these services. I still see a massive potential to help people find long-lasting relationships.”

German Media Pool Pool Managing Partner Niko Waesche adds: “Dating sites are anything but new, but LemonSwan is a completely fresh approach to this huge market opportunity. We have a high regard for Arne and his well-synched team of both industry veterans young talent and believe they have created a convincing and valuable service, designed especially around single women.”

For more information about the LemonSwan investment, please see their German language press announcement.

About LemonSwan

Founded in 2017 by Arne Kahlke and Paul Uhlig, LemonSwan has been created especially for women who are looking for a serious and long-term partnership. LemonSwan’s gatekeepers make sure that every profile is screened with a view to quality, not quantity. The innovative LemonSwan Algorithm (“LemonSwan Prinzip©”) brings together people whose personalities fit together perfectly. The swan in LemonSwan stands for deep love and lifelong dedication.

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