Combining passion for entrepreneurship with the power of media
Optimized utilization of media
By pooling their ad inventory with German Media Pool, media companies benefit from significant financial returns. In this way, advertising inventory is better utilized without impact on existing advertising clients.
Radar for high-growth, scalable businesses
German Media Pool actively scans the entrepreneurial landscape, providing media partners with valuable insight into potential investment opportunities. Media investments with German Media Pool are completely complementary to parallel strategic investments and M&A activity by media companies.
Screening of potential candidates
German Media Pool identifies potential candidates for a media investment, based on the likelihood of the success of an advertising campaign. Especially important are the scalability of the company and the likely impact of a media campaign on branding, reach and conversions. A tailored media plan is created for each company.
German Media Pool manages the investment process for media companies, allowing both media partners and ventures to focus on their core business. Pooling of media types, streamlined processes and standardized contracts considerably reduce the negotiation time required for an equity- or revenue share-based media campaign.
Instead of just one media type, a perfect media mix is tailored to marketing campaign needs of the business. German Media Pool provides over 20 years of media planning experience through its partnership with Antscom.
Most media plans enabled by German Media Pool allow in-flight dynamic allocation of different media types based on success metrics.
German Media Pool enable high-growth businesses in achieving breakthrough marketing campaigns without the need to raise significant amounts of cash. Equity deals aligns the interests of media companies and new ventures. Since several media partners are joined in the model, there is no strategic lock-in to a single media investor.
GMPVC German Media Pool
GMPVC German Media Pool is Germany’s first media for equity advertising fund combining different media types. GMPVC provides entrepreneurs with the ability to achieve breakthrough cross-media campaigns while conserving cash to finance their growth. GMPVC is partner of the media groups REGIOCAST, RTL II and Wall AG/ JCDecaux. Pooled media consisting of TV, radio and out-of-home advertising is exchanged for an equity stake in high-growth businesses. Experience in entrepreneurship, angel investing and venture capital fund management as well as media planning is combined and made available to entrepreneurs.