We scale startups with media.


We scale startups with media.

Leading media fund

Leading media fund

Founded in March 2011, German Media Pool is Germany's leading independent media for equity fund combining television, out of home, print and radio. We have invested more than 150 million Euro in gross media volume in more than 45 investments rounds into 23 startups. We currently count 7 successful exists with more to come.

Investment Model & Criteria

Investment Model & Criteria


We primarily invest in consumer-facing companies at a series A or later stage. Strong co-investors and a good fit to our media's target groups are a must.


2 to 10 million Euro gross media per deal is our sweet spot, in exceptional cases significantly more is feasible. In a successful partnership, we are happy to carry out multiple rounds.


We are your single point of contact for all media channels. All shares are held by German Media Pool. We invest at the same financing terms as the lead investor when participating in a round. Between rounds we can invest via a convertible loan. The basis for equity remuneration is the net value of the media granted.

Investment Proposals
If you wish to submit an investment proposal, please send us an email to

Media Partners

Media Partners



Together with renowned German publishers we reach nearly 10 million readers of daily newspapers and weekly lifestyle magazines as well as an additional 9 million readers from weekly advertising journals.

Additional Swiss publishers join deals on a case-by-case basis. 



WALLDecaux is the premium out-of-home advertising brand of JCDecaux Group, Germany‘s leading supplier of City Light Posters. Up to 1 billion contacts per week are possible via a nationwide campaign, reaching 95+% of the population in Germany’s 60 largest to mid-sized cities.

PLAKATUNION is one of the leading providers of outdoor advertising in Germany and has around 25,000 advertising spaces in all 16 German states and over 2,500 cities.



Over 50 market-leading radio stations such as FFH, FFN, KISS FM, RS.2, Delta Radio and Antenne Bayern make a net reach of over 50% possible in nearly all German states and together  reach more than 5 million people every hour. Regiocast, a leading radio holding, is operational lead.



RTL II is our main TV partner. Their program appeals to a consumption oriented audience with TV shows, reports, documentaries, and interesting television magazines with market share between 6% - 10% , depending on the target group.

Deluxe Music is a German music TV channel specializes in a varied range of music styles.

Additional Swiss and German TV groups join deals on a case-by-case basis. 

Portfolio Companies

Portfolio Companies

Management Team

Management Team


Aljoscha Kaplan (Managing Director & Co-Founder)

Aljoscha is Co-Founder and Managing Director of German Media Pool. Previously, he supported mayato, a specialized BA/BI consultancy, worked at a VC and as Senior Consultant for Ernst & Young in Washington D.C. and Stuttgart. Aljoscha holds a M.Sc. in Economics and Management Science from Humboldt-University Berlin and a B.Sc. in Economics and Statistics from The George Washington University. Read more about Aljoscha on LinkedIn.

Niko Waesche (Managing Director & Co-Founder)

Niko co-founded German Media Pool with Aljoscha in 2011 and now represents the Advisory Board of German Media Pool, which consists of Marcus Englert, Jochen Gutbrod, Ulrich Lohmann and Katja Nettesheim. Previously, Niko was Global Industry Head for Media & Entertainment at GfK SE and Partner at IBM Global Business Services, leading the European Media & Entertainment Industry practice. He also has venture capital and angel investment experience. Follow Niko on Twitter or read more about him on LinkedIn.

Luise Gruner (Principal)

Luise is Principal at German Media Pool. She started her career within the digital investment holding of Axel Springer SE and subsequently co-initated the Axel Springer Plug and Play Accelerator. After Axel Springer, Luise started an equity crowd funding platform for a Swiss VC. Luise holds a Master in Management from ESCP Europe. Besides UK and France, she studied one semester in Israel at Recanati Business School/Tel Aviv University. Read more about Luise on LinkedIn.

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Lili Rothmann (Office Manager/ Controller)

Lili is Office Manager and Controller at German Media Pool. She has worked in the entertainment and music industry, for example at the concert agency Boldt Berlin. At the moment, Lili is completing her Business Studies Bachelor at HTW Berlin. Find out more about Lili on LinkedIn.