We scale startups with media.


We scale startups with media.

Leading media fund

Leading media fund

Founded in March 2011, German Media Pool is Germany's leading independent media for equity fund combining television, out of home, print and radio. We have invested more than 150 million Euro in gross media volume in more than 50 investment rounds into 26 startups. We currently count 12 successful exits and 2 IPOs, with more to come.

Investment Model & Criteria

Investment Model & Criteria


We primarily invest in consumer-facing companies at a series A or later stage. Strong co-investors and a good fit to our media's target groups are a must.


2 to 10 million Euro gross media per deal is our sweet spot, in exceptional cases significantly more is feasible. In a successful partnership, we are happy to carry out multiple rounds.


We are your single point of contact for all media types. All shares are held by German Media Pool. We invest at the same financing terms as the lead investor when participating in a round. Between rounds we can invest via a convertible loan. The basis for equity remuneration is the net value of the media granted.

Investment Proposals
If you wish to submit an investment proposal, please send us an email to

Media Partners

Media Partners



Together with renowned German publishers we reach nearly 10 million readers of daily newspapers and weekly lifestyle magazines as well as an additional 9 million readers from weekly advertising journals.

Additional Swiss publishers join deals on a case-by-case basis. 



WALLDecaux is the premium out-of-home advertising brand of JCDecaux Group, Germany‘s leading supplier of City Light Posters. Up to 1 billion contacts per week are possible via a nationwide campaign, reaching 95+% of the population in Germany’s 60 largest to mid-sized cities.

PLAKATUNION is one of the leading providers of outdoor advertising in Germany and has around 25,000 advertising spaces in all 16 German states and over 2,500 cities.



Over 50 market-leading radio stations such as FFH, FFN, KISS FM, RS.2, Delta Radio and Antenne Bayern make a net reach of over 50% possible in nearly all German states and together reach more than 5 million people every hour. Regiocast, a leading radio holding, is operational lead.



RTL II is our main TV partner. Their program appeals to a slightly more female, consumption oriented audience with TV shows, reports, documentaries, and television magazines .

Sport1 is a German sports and documentary TV channel with a strong male viewership.

Deluxe Music is a German music TV channel specialized in a varied range of music styles.

Additional Swiss TV groups join deals on a case-by-case basis. 

Portfolio Companies

Portfolio Companies

Management Team

Management Team


Aljoscha Kaplan (Managing Partner & Co-Founder)

Aljoscha is Co-Founder and Managing Director of German Media Pool. Previously, he supported mayato, a specialized BA/BI consultancy, worked at a VC and as Senior Consultant for Ernst & Young in Washington D.C. and Stuttgart. Aljoscha holds a M.Sc. in Economics and Management Science from Humboldt-University Berlin and a B.Sc. in Economics and Statistics from The George Washington University. Read more about Aljoscha on LinkedIn.

Niko Waesche (Managing Partner & Co-Founder)

Niko co-founded German Media Pool with Aljoscha in 2011. Niko has over fifteen years of media industry experience, for example, as Global Industry Head for Media & Entertainment at GfK and Partner at IBM Global Business Services, leading IBM's European Media & Entertainment Industry practice. Niko also worked in VC and helped set up a corporate accelerator. He has a Ph.D. from the London School of Economics as well as other degrees. Follow Niko on Twitter or read more about him on LinkedIn.

Luise Gruner (Principal)

Luise is Principal at German Media Pool. She started her career within the digital investment holding of Axel Springer SE and subsequently co-initated the Axel Springer Plug and Play Accelerator. After Axel Springer, Luise started an equity crowd funding platform for a Swiss VC. Luise holds a Master in Management from ESCP Europe. In addition to her studies in the UK and France, Luise studied one semester in Israel at Recanati Business School/Tel Aviv University. Read more about Luise on LinkedIn.


Dennis Ahrling (Venture Associate)

Dennis is Venture Associate at German Media Pool. He started his career at Keadyn Ventures, an Amsterdam-based early stage VC. As a co-founder of Angel Island, he regularly brings together the European startup and investor eco-system on a private island in Amsterdam. Dennis holds a M.Sc. Strategic Entrepreneurship from the Rotterdam School of Management and a Master of Finance from ESADE, Barcelona. Follow Dennis on Twitter or read more about him on LinkedIn.


Lili Rothmann (Office Manager/ Controller)

Lili is Office Manager and Controller at German Media Pool. She has worked in the entertainment and music industry, for example at the concert agency Boldt Berlin. At the moment, Lili is completing her Business Studies Bachelor at HTW Berlin. Find out more about Lili on LinkedIn.